Writing cold emails can be intimidating if you’ve never done it before. Luckily, there are several steps you can take to help your cold emails be successful and achieve your goal of getting meetings or phone calls with the decision makers in companies you want to work with.
Read on to learn how to write cold emails that get results.
What is a cold email?
A cold email is sent to a recipient without any prior contact. The goal of a cold email is usually to establish a relationship with the recipient, whether for business, networking, or some other purpose.
How has the approach to cold emailing changed?
In the past, the general approach to cold emailing was to send out as many emails as possible, hoping that a few would stick.
However, this is no longer an effective strategy. These days, it’s all about quality over quantity.
You must ensure that your cold emails are well-written and relevant to your recipient if you want them to get results. Here are a few tips on how to write cold emails that will get you results
How to write a cold email?
I would suggest that you start with the complete guide and then work your way through the rest of the article.
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Step 1: Edit the “from” line
You’ll find that editing from the line is the unique aspect of constructing a new email. After setting up your new email address, you won’t worry about it much anymore.
The “from” line is as essential as the body of a cold email, as it tells the recipients precisely who sent it.
It is a part that shapes their first impression. After that, they decide whether to open and read the message or toss it in the trash and forget about it.
Remember that your recipients don’t know you yet,
so be polite, professional, and honest. Let them know how you’re qualified for the job. Tell them what you can do for them (e.g., help increase sales). And try not to make promises too far into the future; this may be only an introductory correspondence before an in-person interview.
What are some possible forms of your “from” line? ( how to write cold emails)
There are at least five possible forms of from line.
A.(Patricia): First name
B. Last name, first name (Patricia Cathy)
C. First name + Last name, Title (Patricia, C. Head of Marketing)
D. First name + the Company name (Cathy at Woodpecker)
E. First name + Last name + the Company name (Cathy Patalas, Woodpecker. co)
This is one of many ways, so feel free to use your imagination and create something that works for you. Just remember: edit it well and ensure it does not give away your real identity!
Step 2: Write an intriguing subject line
The subject line of your email is the first thing recipients will see, so it’s essential to make it count. A good subject line should be short, sweet, and to the point.
It should also be interesting enough to make recipients want to open the email. Here are a few tips on how to write cold email subject lines that get results.
There are two types of subject lines:
1) Your goal with this subject line is to catch the recipient’s attention, or
2) You can add some context about what you’re emailing about in this field (e.g., Introducing our new product).
When using type 1, you’ll need to do more work than if you use type 2 Either way, keep your subject line under 20 characters for the best success rates.
These are some examples of type 1 subject lines:
- 5 Questions To Ask Before Hiring a Virtual Assistant
- You Won’t Believe What Happened to Me Last Night!
- Do These Dogs Look Like Their Owners?
These are examples of type 2 subject lines:
- Introducing Our New Product,
- Request for Information,
- RFP for Pharmaceutical Company.
To create an enticing subject line, you must figure out who your target audience is and know their pain points.
Think about things they might find valuable or appealing, then present them in a way that appeals to them.
For example, someone who owns an e-commerce business may not see as much value in something like Request for Information as they would 6 Ways Companies Cut Their Shipping Costs.
The last headline would appeal more because it speaks directly to their interests.
What are some good examples of cold email subject lines?
There are many different ways to craft a compelling subject line, but here are three sample titles that tend to resonate well with most people:
1) It’s time – set up the expectation right away.
2) Can I ask you a question? – allow them to answer before continuing in the email.
3) Requesting your help – show vulnerability by asking for help instead of making demands.
4) Problem solved! – provide evidence to back up your claim. If you don’t have any, start describing the problem.
Step 3: Come up with a clever cold email introduction
A cold email is only as good as its introduction. Suppose you can’t get your recipient’s attention immediately. In that case, you’re not going to stand a chance of getting them to read the rest of your email, let alone take action. It’s like dating:
You need to make a great first impression and be direct about what you want from them for things to go anywhere.
Here are some examples of introductions that have worked well for me in the past:
Hey! I just came across your LinkedIn profile and wanted to introduce myself.
I am currently looking for someone with your background/skillset on my team at our company, so I would reach out to see if you would be interested in learning more about the position or scheduling an informational interview with me.
Also, don’t use first names if you don’t know your contact’s name. It may seem small, but making that one little mistake makes it evident that you’re an outsider reaching out to someone you have no connection with.
Step 4: Include some value in your pitch
No one wants to feel like they’re being sold to, so your cold email must include some value for the recipient.
This could be in the form of helpful Information, an exclusive offer, or access to something they wouldn’t be able to get otherwise.
It should be spiced up with the benefits so that a potential buyer knows what we are selling. However, that isn’t the ideal approach in a cold email.
Avoid sales pitches
just focus on providing them with relevant and valuable Information. People will appreciate it more if you take the time to go out of your way and make them feel special.
Just think about how nice it is when someone takes the time to help you without expecting anything in return! You’ll notice many more people opening and responding if you do this.
Focus on benefits, Not features. ( how to write cold emails)
When we don’t know who our audience is yet, it can be tempting to try and sell them by listing all the features of our product or service.
The problem with this tactic is that it forces us into a position where we need to document why they should buy from us instead of looking at their needs first.
We’ve already talked about why customers care most about their needs and how much easier it is for them to buy from you if you have identified those needs.
Step 5: End your cold email with a call-to-action
So, what’s the best way to end a cold email? ( how to write cold emails)
With a call-to-action, of course! A great CTA will tell your prospect exactly what you want them to do next. Plus, it’ll make it easy for them to take action.
You could ask for your opportunity to set up a time to chat on the phone or schedule an in-person meeting.
It doesn’t have to be fancy—provide an easy way for them to contact you back and continue the conversation.
Step 6: Perfect your cold email signature
Like any email, you want to ensure your cold email signature is polished and professional. This means no typos, no emojis, and no clipart.
Include your name, title, company name, and contact information so the recipient can quickly contact you. A few tips to keep in mind when creating your email signature:
Make sure all of your contact information is up-to-date.
This includes phone numbers,
email addresses, and even social media links.
Never leave out a link!
Businesses must have links to their social media accounts in their email signatures.
If you have them listed, don’t leave any out—even if you think they’re not relevant at first glance.
How long should a cold email be? ( how to write cold emails)
A cold email should be short, sweet, and to the point. You want to introduce yourself and your business, explain what you do and how it can help the recipient, and then include a call to action. Keep it under 150 words for the best results.
How to follow up on a cold email
SendinBlue is an intuitive and easy-to-use tool for sending automated cold emails.
What you need for starters is:
- a small prospect list
- an email address that’s warmed up
- a Sendinblue Cold Email trial account
You can register for an account and log in to connect to your inbox.
- Create a new campaign, select the contacts you want to send an email to, and then customize the subject line and message of the email
- Draft your perfect follow-up email
- Start by adding your contact as a recipient
- Use SendinBlue’s built-in automation engine with our five powerful triggers – time, location, sender name, content analysis (does it contain keywords), or event (does it mention specific events?)
FAQs ( On how to write cold emails)
What’s the best way to start a cold email?
One good way is by offering help first. For example, suppose you see that a prospect has an ad running on Facebook, and they’re not getting much response.
In that case, you could email them and say something like; I’m seeing that your ad doesn’t seem to be converting very well—maybe I can help.
I have a list of more than 5,000 prospects like yours who are looking for leads precisely like yours.
How can I make my cold email stand out?
It’s always better to keep it short and straightforward. But in some cases, even when it stands out, recipients might still ignore it because they’re not expecting an email from you.
If this is the case, try following up with another email or call after a few days.
What should I do if the recipient doesn’t respond?
If this happens too often, it might mean that your offer isn’t relevant enough for their needs or budget size. In this case, go back to step one and find other potential customers with different budgets or business needs.
If you’ve already followed up once but haven’t received a response, don’t give up! You can always re-send your message later on down the line.
What are some common mistakes people make when writing cold emails?
One common mistake is not keeping it short and sweet. With such little time before the end of the day, people don’t want to read through all those long paragraphs – they’ll just hit delete without reading any further.
Make sure to use bullet points and subheads, so readers know what Information will be contained in each paragraph.
Another thing that makes people unsubscribe immediately is when someone sends them a pitch using every single name under the sun.
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How can I follow up after sending a cold email?
There are many ways to follow up after sending a cold mail. You can send another email or phone call; you can schedule a meeting and send an invitation afterwards (or include the meeting request in your original email),
or you can mention that there was no response at the bottom of your initial message and ask whether they’d prefer to talk over Skype/Skype video chat.
What are some other ways I can use cold emails?
You can use cold emails in your marketing strategy in many different ways. For example, you can use them to request a quote, schedule an appointment, remind someone of an upcoming event or call to action, provide feedback on how something went, and more.
The key is keeping it short and sweet, so people don’t have time to unsubscribe.
Is there anything else I need to remember when crafting cold emails?
It’s important to remember that you never know who will get your message. So if you decide to use profanity or curse words, consider that this may offend someone along the way.
Ready to start?
When writing cold emails, it’s vital that you keep your initial message short and focused. Introduce yourself or your company in a concise but informative way.
Be specific about why you’re reaching out and what you hope to achieve. If possible, state how much time or budget you have for making contact.
It’s often helpful to incentivize the email recipient to take action. For example, suppose you were looking for someone interested in creating a logo design for your business.
In that case, you might mention that you are willing to pay $300 as soon as they agree to work with you on the project.
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