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10 Best Cold Email Software of 2022

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Cold emailing, or contact marketing, is one of the best ways to grow your business with little overhead. But how do you get started? 

You can try drafting your emails by hand, but then you might waste a lot of time, not to mention missing essential details like formatting and spelling. 

To streamline your cold emailing process, use one of these ten best cold email software tools to boost your business and score more customers.

What should you look for in cold email software?

You should keep a few things in mind when looking for the best cold email software. First, you want a tool that is easy to use and won’t take up too much of your time. 

Second, you want an effective tool to help you reach your goals. Third, you want an affordable device that won’t break the bank. Fourth, you want a tool that has a good reputation and is backed by positive reviews.

What features should an excellent cold email software have?

Deliverability 

Another thing to consider when choosing an email marketing tool is how well it can deliver your emails. You don’t want a program that loses or sends messages into spam folders. 

You also don’t want one where they go unnoticed even if they get delivered.

Learn What Is Email Validation: Everything You Need To Know.

Personalization 

Finally, personalization is critical. A good email marketing software should give you the tools to customize your message. Hence, it’s more likely to resonate with people on the other end. 

It’s not enough just to send out a blanket message hoping someone will respond positively. You need more personalized, so people know their needs are being heard and addressed.

Automation 

Automation tools such as SendinBlue allow you to automate sending emails. They offer pre-written templates which make it easier than ever before to market your business. 

What makes SendinBlue stand out from other options is that they support multiple languages (Chinese, Spanish, German, etc.). 

It also allows users to track which campaigns work best for them and adjust accordingly. With all these features combined, SendinBlue is considered one of the best cold email software programs.

Integrations 

Many email marketing programs come with integrations that allow you to seamlessly import contact information, design follow-up sequences, access analytics reports, and more. 

Some examples include Gmail, MailChimp, ActiveCampaign, and iContact. Price: The cost of any email marketing software depends on the package you purchase. 

Generally, packages range from $25 to $50 per month, depending on the contacts and data sent each month.

10 Best Cold Email Software of 2022

Woodpecker Cold Email

Woodpecker is one of the best cold email software tools because it allows you to automate your cold email process. 

With Woodpecker, you can set up an automated sequence of emails that will be sent out on a schedule you specify. Plus, Woodpecker will track whether or not your emails are opened so that you can gauge the effectiveness of your campaign.

Deliverability

Deliverability is another good tool for sending effective cold emails. It has many of the same features as Woodpecker, including setting up automated sequences and tracking engagement rates. 

In addition, Deliverability gives you insights into who’s opening your emails and clicking through to websites so that you can adjust accordingly. 

Automation and tracking 

These programs aren’t the only benefits; they also offer templates that help you stay organized and focused on what matters most. 

For example, Deliverability and Woodpecker provide templates with clear titles like Follow-up series or Sales Process. 

These templates will keep you from feeling overwhelmed by providing preset content–allowing you to stay laser-focused on contacting potential customers.

Personalization 

With snippets, you can provide human input to your Outreach and personalize your message for maximum effect.

If you want more tailored marketing messaging, you can change what happens when prospects have certain behaviours. You can even start a campaign with a conditional event.

If the prospect’s country is included in your data, Woodpecker will automatically match the country with the timezone.

Integrations

The Woodpecker is adept at integrating with tools like these.

  • Calendar
  • Pipedrive
  • HubSpot
  • Google Sheets
  • LeadFuze
  • UpLead
  • Hunter

and more

Free trial & pricing 

Free trial: 7-day free trial period. It’s pay-as-you-go: you only use what you need. You make your campaign with plans of how many emails you want to send and any other features you want to be included.

Ecommerce Marketing Automation
  • Advanced campaigns
  • API keys & integrations
  • Woodpecker Agency
  • The cheapest plan starts at $39/month/slot.
  • Included in the price are our Warm-up & Recovery system and email verification.

If you go with the annual plan, you get two months for free.

Snov.io (Best Cold Email Software)

Best Cold Email Software

Deliverability 

We verify emails but do so by mass. To work correctly, you’ll need to input your list. Since this is a pre-determined measurement, it’s not measured in real time.

Unfortunately, the software doesn’t offer email or domain alerts, so you’ll have to set those up on your own.

Automation & personalization 

Snov.io gives their user an option of A/B testing.

Yet, A/B testing is only available for those users with an M plan or above. If you’re on an S plan or the freemium, you can’t perform A/B testing on your emails to determine which will be the most effective.

You can attach behaviour-based conditions to your marketing campaigns.

To personalize your emails, you can use custom fields.

Integrations

If you’re using other tools, like HubSpot, you must connect it via Zapier.

Free trial & pricing

Free Trial: Snov.io offers a free trial.

Pricing: There are six options:

  • S, for $39 per month – ideal for startups and solopreneurs. Includes 1000 credits and 5000 different recipients.
  • M, for $99 per month – ideal for small sales teams. Includes 5000 credits and 1000 distinct recipients.
  • L, for $189 per month – designed for companies looking to expand. Includes 20000 credits and 30000 unique recipients.
  • XL, for $369 per month – high-powered sales solution for teams. Available with 50000 credits and 50000 unique recipients.
  • XXL, for $738 per month – an Agency or Enterprise plan. Includes 100 000 credits and 100 000 recipients who are unique.

Reply.io

Best Cold Email Software

Reply to features

Deliverability

The Reply system includes a warm-up feature, but each account costs $29 monthly. The validation tool checks your email addresses for duplicates with built-in integrations and can also use custom tracking domains.

Automation

Reply notifies you when someone responds. You can also A/B test your messages to determine which one receives the most engagement.

Personalization

The Reply will allow you to personalize the content of your emails with variables, such as custom messages or attachments. You can also use conditional variables to add if/else format conditions within your sequences.

The Best Free Bulk Email Verifier In 2022

Free trial & pricing

Free trial: Sign up for Reply with your email, and try it for free for two weeks.

Plans: There are three projects: Sales Engagement, Email Search, and Email Warm-up.

  • Businesses can choose 3-, 5-, or 10-users packages with rates of $70, $60, or $50 per month, respectively.
  • Email Search has three options: free, $49 a month with 5000 email credits, and $99 a month with unlimited email credits.
  • Email address-warming fee – $29 a month per email account

Quickmail

Best Cold Email Software
quick email features

Deliverability

Quickmail offers users a feature called Auto-Warmer. This feature is free for up to 50 inboxes per account.

It may be free to use but to verify an email, you must use credits, and purchasing more is required.

Personalization & Automation

Quickmail offers Hyperise integration, allowing you to include customer data in email templates for better personalization.

You can A/B test your emails with Quickmail and see which variation performs better.

The only way to send a follow-up in the same thread in Quickmail is by emailing them directly.

Integrations

Quickmail integrates with email verification tools like DropContact, ZeroBounce, and NeverBounce, as well as other business software like Aircall, Twilio, and Slack.

Free trial, pricing, availability.

Join the 14-day trial: Quickmail offers a 14-day free trial.

Pricing:

Auto-Warmer Plan is free.

  • Prices start at $59/month. Free users can store 500 emails in their inbox and receive bounce detection, multitouch email campaigns, auto follow-ups, and live notifications.
  • Besides Zapier integration, Conditional Steps, auto import spreadsheets, and weekly deliverability reports, the Pro Plan costs $79/per month. You can go through around 1500 emails on one of these days.

Lemlist

Best Cold Email Software

Lemlist features

Deliverability

Lemlist allows you to auto-run the warm-up process with one notable caveat: you must enter your information once each, which doesn’t change when creating a new domain or email account.

We use a separate module called the BouncerBouncer to deliver email campaigns and mailing. 

The BouncerBouncer is configured through our website, but it’s not built-in. To use BouncerBouncer, you must set up your API key and configure it with your Bouncer account, 

and then, every time you need to verify your list, you must configure BouncerBouncer again.

However, the cold email tool doesn’t track deliverability statistics and won’t protect you from exceeding your email provider’s sending limits.

Automation

Lemlist features a reply detection function – the campaign will stop automatically when prospects Reply or click a link.

It also lets you do A/B testing on your emails which is a big plus. You can’t send follow-ups in the same thread, though.

Personalization

Lemlist can customize your messages with Flow language and state syntax. You can also upload images and add text to your creations in the web editor to design a landing page.

Integrations

CRMs such as Salesforce, Hubspot, and Pipedrive are natively integrated with Lemlist.

Free trial and pricing

Free Trial: That’s not surprising given that they have a free trial of 14 days.

  • Let warm isn’t available on trial.
  • Pricing: There are three pricing plans:
  • Email Warm-up – $29/month 
  • Email outreach – $59/month;
  • Sales engagement – $99/month/

Outreach

Best Cold Email Software

It’s features

Outreach is more robust than Competitors, so it has a higher price.

Deliverability

Even though Outreach includes many features, a warm-up system is not one of them. Also, your mailing list is not verified. You can still use custom tracking domains (called Branded URLs).

Automation

Prospects can be quickly and automatically combined into a series of prompts (called a playbook).

With Outreach, you can compare the outcomes of the messages you send.

The software covers everything with tools like Outreach Kaia, in-call transcription assistant, and Outreach Commit for sales forecasts.

Personalization

You can use snippets to personalize emails and build message templates.

Integrations

Below are a few Outreach’s integrations: Salesforce, Google Calendar, and Linkedin Sales Navigator.

Free trial & pricing

Free Trial: Outreach.io doesn’t have a free trial.

Pricing: To find out how much they charge, you’ll need to request the pricing information on their website.

Mailshake

Best Cold Email Software

milkshake features

Deliverability

Warm Up Your Email, which Mailshake acquired recently, has a warm-up system. To use it, you have first to set the daily sending volume.

In addition to email verification, they offer credit-based assurance, which is done in bulk rather than in real-time before each email is sent.

Automation & personalization

In Mailshake, as in any other cold emailing software, you can use custom fields to personalize your emails.

Mailshake pauses your sequence when someone replies.

The A/B testing feature included in Mailshake allows you to test two versions of your campaign to see which one is better.

Integrations

Some CRMs, such as Pipedrive, HubSpot, and Salesforce, are natively integrated with Mailshake.

Free trial & pricing

Free trial: no free trial.

Pricing: Let’s take a look at Mailshake’s pricing.

The email outreach program will cost you 59$ per month.

Option for sales engagement – 99$ per month

Apollo.io

Best Cold Email Software
Best Cold Email Software

Apollo io features

To help you contact potential new clients, Apollo pays close attention to building essential cold email features.

Deliverability

Apollo won’t help you with your email or domain warm-up, nor will it validate your email list.

They do offer custom tracking domains to make it safer to conduct online click tracking.

Automation & personalization

Apollo allows you to use custom fields for personalization, and you can also run A/B tests with the software.

Integrations

Apollo doesn’t have an extensive integration base. To use them, you’d need Zapier. Some of them are Salesforce and Hubspot.

Free trial & pricing

This will cost you 50 credits per month. However, you may use up to 50 credits worth of credits each month during the 14-day trial period.

For pricing,

Basic package- $49/month. Limit of 200 emails/month.

Start by paying just $99 per month, with unlimited email credits and up to 50 mobile numbers.

Custom plans have the advantages of both Professional and Basic programs and include advanced options.

  • Klenty
  • plenty features
  • Deliverability

If you want to verify your email list, you’ll need to use a separate tool, as Klenty does not offer such a feature. 

Moreover, you won’t be able to automatically generate content or warm up your email list with Klenty.

However, you can use custom tracking domains.

Personalization & Automation

Klenty can help you create personalized emails for Hippo Video, so use Klenty Liquid Templates.

You can also use A/B testing to see which template in a running campaign gets a better response rate.

Integrations

Klenty is natively integrated with Pipedrive, Zoho CRM, HubSpot, Salesforce, and Slack.

Free trial & pricing

Free trial: 14-day free trial

Pricing: There are 3 price plans:

Setup is $55 per month and includes Email Cadences, APIs, Zapier integration, Gmail plugins, and Mail Merging.

Growing plans cost $85 per month and include CRM integrations, video personalization, multichannel Outreach, etc.

The business plan, billed at $145 per month, includes all options from the Growth plan and monthly customer success reviews, Monthly deliverability reports, and IP-based login restrictions for secure access.

Yesware

Best Cold Email Software

Yes are features

You can track your emails with Yesware, an add-on for Gmail and Outlook.

Deliverability

Using Yesware, you won’t be able to set up your domain or email warm-up on autopilot. It will also not verify your email list to ensure your emails don’t bounce.

Automation & personalization

Yesware allows you to follow up with your recipient when they engage with your email.

Additionally, it offers email templates you can use to write messages (although using ready-made templates might not be the best idea).

Yesware doesn’t let you A/B test your emails, so you might not be able to determine which template in your emails achieves the best open rate.

Integrations

We can integrate Yesware with Salesforce, LinkedIn (adding LinkedIn Sales Navigator to Gmail), and several other tools.

Free trial & pricing

Free Trial: 14-day trial.

Pricing: There are four options you can pay for

  • Pro Plan $19/month includes unlimited email open tracking, complete attachment tracking, unlimited email link tracking, personal activity report, and email and phone support.
  • This Premium plan will cost $45 per month and includes pro features, the removal of Yesware branding, Zoom integration, team reporting, and more.
  • The enterprise plan costs $85 per month and includes everything from the premium plan, salesforce integration options, trusted IP ranges, and dedicated customer success managers.
  • We have a custom plan including every detail, and all these details will get it right, as we do Pay by Invoice, Legal review, Security review, and so on.

FAQs

Best Cold Email Software

1. What is cold emailing? 

 Cold emailing is a form of marketing that enables businesses and entrepreneurs to reach out to potential clients without any social connection. If you want your company’s message delivered practically, 

sending cold emails will take you one step closer to getting the attention of your target audience. However, with hundreds of complex email software tools available today, 

knowing which platform is best for your needs can be challenging. To help you with that, we’ve rounded up our top ten favourite cold email software applications.

2. Why do people use cold emailing? 

 The good news is that cold emailing can be incredibly effective in reaching out to new clients. But before you start writing emails, you must understand why other businesses choose this strategy. 

3. How can I make my cold emails more effective? 

 You must make an excellent first impression when sending cold emails. To do that, you’ll need to think about what you include in your initial contact. 

Are there any attachments or links? Be clear and concise while giving potential clients an overview of your company’s offerings.

4. What are some common mistakes people make with cold emailing? 

It’s also important to remember that cold emailing isn’t the right approach for every type of business. For example, if you have no idea who might receive your message and don’t know how they found their way to your inbox, it may not be worth the time investment needed. 

Conclusion

Best Cold Email Software

The best way to determine which cold email tools are the most useful for you is to go through this list of reviews. There are plenty of tools to choose from, and it might be hard to know which one will work the best for you.

The good news is that most of these cold email software tools can be tested for free. Some focus more on personalization, while others focus more on Deliverability.

Now that you are ready to start your first cold email campaign, or if you are unsatisfied with your current complex emailing software, and want your emails to land in your prospect’s primary inbox, give Woodpecker a go and start your free trial.

With Woodpecker, you can connect to any email account and start your cold emailing journey.

Related Article: How To Write Cold Emails That Actually Get Results

Get leads. Get sales. Get growing.

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